Generic generative design systems to imprint personalities in consumer products: Preliminary results

DS 87-4 Proceedings of the 21st International Conference on Engineering Design (ICED 17) Vol 4: Design Methods and Tools, Vancouver, Canada, 21-25.08.2017

Year: 2017
Editor: Anja Maier, Stanko Škec, Harrison Kim, Michael Kokkolaras, Josef Oehmen, Georges Fadel, Filippo Salustri, Mike Van der Loos
Author: Beghelli, Alejandra; Briede, Juan; Carrasco, Miguel; Prieto, Pablo
Series: ICED
Institution: 1: Universidad Adolfo Ibańez, Chile; 2: Universidad del Bió-Bió, Chile; 3: Universidad Técnica Federico Santa María, Chile
Section: Design Methods and Tools
Page(s): 493-502
ISBN: 978-1-904670-92-6
ISSN: 2220-4342


Generative design is a computer aided design system that automatically or semi-automatically produces design solutions. Generative design systems help designers to save time and labor during the conceptual stage of the design process by providing them with a high number of design alternatives or emergent design patterns the designer can use to further refine the final design solution. They can also be used by non-specialists to quickly generate much needed design solutions. Several generative design techniques for different consumer products have been proposed to date. However, none of them allow imprinting a personality to the product in such a generic way that the method is independent of the product being designed. Given that customers prefer products whose personality is similar to their own, the capability of generating personality-based products is key for their successful introduction to the market. In this paper we present preliminary results of ongoing research on the development of generative design techniques that imprint personalities to consumer products. Unlike previous work, the techniques here explored are generic enough as to be used with any consumer product.

Keywords: Computational design methods, Conceptual design, Generative design, Design process


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