Service Classification to Support Planning Product-Service Systems
Author: Schmidt, Danilo Marcello; Jaugstetter, Matthias; Malaschewski, Oliver; Mörtl, Markus
Institution: Institute of Product DevelopmentTechnische Universität München, Germany
Section: Product-service Systems Design
As Product-Service Systems (PSS) are capable to provide more specialized offers to customers, an appropriate design of PSS influences aspects of customer acceptance. The differentiation within PSS-offers bases on services and it requires the switch from offering pure product to offering PSS. Especially traditional companies who offer pure products without additional services must meet the challenge of servitization. To support those companies in planning PSS, we developed a service classification model. For this, we first analyzed existing classification taxonomies from various authors and identified existing service offers. We aggregated the identified services and optimized the number of services using a clustering algorithm. The result is a classification model of services, which helps PSSplanners to identify suitable services for their products.