Towards an Optimised Value Creation Network for Modular Investment Goods

DS 116: Proceedings of the DESIGN2022 17th International Design Conference

Year: 2022
Editor: Mario Štorga, Stanko Škec, Tomislav Martinec, Dorian Marjanović
Author: Tobias Seidenberg (1), Jan-Philipp Disselkamp (1), Elena Schr
Series: DESIGN
Institution: 1: Fraunhofer IEM, Germany; 2: Technische Universit
Section: Engineering Design Practice
Page(s): 2513-2522
DOI number: https://doi.org/10.1017/pds.2022.254
ISSN: 2732-527X (Online)

Abstract

Companies are under increasing pressure from global competition while at the same they need to offer flexible products to meet individual customer requirements. Therefore, modularised capital goods are designed and manufactured to meet both challenges. This paper presents an approach to identify necessary changes in the production process and summarises the changes in the automotive and aerospace industries due to modularisation. Three key findings are identified: increased outsourcing potential, production in a value creation network with specialised manufacturers and joint investments.

Keywords: modularisation, production design, value creation network, investment goods, platform strategies