Exploring the impact of generative stimuli on the creativity of designers in combinational design

DS 122: Proceedings of the Design Society: 24th International Conference on Engineering Design (ICED23)

Year: 2023
Editor: Kevin Otto, Boris Eisenbart, Claudia Eckert, Benoit Eynard, Dieter Krause, Josef Oehmen, Nad
Author: Wang, Da (1); Han, Ji (2)
Series: ICED
Institution: 1: University of Liverpool; 2: University of Exeter
Section: Design Methods
Page(s): 1805-1814
DOI number: https://doi.org/10.1017/pds.2023.181


The ideation process has a significant impact on the initial concept generation and final product creativity of the design. Visual stimuli play an important role in the process of innovative product design. With the increase in computing capability, generative design methods are widely implemented. In this paper, features of design targets and combinational objects in 2 combinational design tasks are fused using adversarial neural generative networks to form the generated stimuli. It is also used with combinational object pictures to investigate the impact on creativity in design ideation. The study invited designers to use and subjectively self-evaluate the two stimuli in a design task. Through analysis of participant data (n=20), the results showed that the generative stimuli had an advantage over the combinational image stimuli in terms of the smoothness of creativity in the design ideation of outcomes. And there is a positive correlation between designers' years of design education and their tendency to prefer generative stimuli. Based on the results obtained, ideas are provided for the study of the influence of visual and generative stimuli on the designer's ideation process.

Keywords: Creativity, Design ideation, Computational design methods, Artificial intelligence, Stimuli

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